Anytime something is marked as NEW we humans tend to get excited.  The whole concept of something we’ve not seen or used before peaks our interests. While at times things may appear new, we find they aren’t necessarily new, but are marketed as such.  For example  ”New Stain Fighting Power!”  While stain fighting power has been around for quite some time in soaps, people still love to see the NEW technology, or innovation happening.  In the snowboard world relating to “NEW” there has been ongoing debate on other snowboard review sites regarding the “new” flat spot tech Never Summer is showing in their 2010/2011 catalog.  I’ve seen feedback that the new tech is “hooky”, or “catchy”, and makes riding the 2010/2011 boards “less fun.”     Having spent a considerable amount of time on the 2010 Never Summer Revolver, I knew that the 2011 rode quite similar.  I decided to actually research the flat spot tech, because I recall my 2010 Revolver having the same flat spot, advertised on the 2011 boards.

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